Riding in Style at the Jersey Shore
Coastline Shuttles is changing up the way people get around the Jersey Shore. With their free electric transportation, they are offering people a fun way to get around town that’s better for the environment. We sat down with owner Bryan Nesci to get the scoop!
What made you start a free transportation service?
I started Coastline as a solution to an ever growing problem--crowded beach
towns. I wanted to give residence and beach goers an easy and also green, 100% electric, way to get around.
If you could give advice to a young entrepreneur, what would it be?
To be a successful entrepreneur you need to have a passion for what you’re
doing, and perseverance. It took me 5 years before I started making a profit.
Why did you pick this part of the Jersey Shore?
This is where I grew up going to the beach. Living only a couple towns away, this
is where I spent my summers.
The other six locations are pretty spread out. What made you pick these other locations?
The other locations are part of a collaboration with Feelgood Media Group. I saw that there were other people starting identical micro-transportation companies and thought “Hey, we need to work together”. Today, we have teamed up with a larger group known as "The Circuit".
How many rides do you provide in a typical week in the summer?
In a typical week, we have almost 2,000 riders. But, the average is rising every
What is the best part of your job?
I love meeting people and seeing how grateful they are for a ride. I get to help a lot of people and that’s what makes everything worth it.
What has been the craziest experience/story while giving a ride?
Back in the early years, I was giving a ride in Asbury Park and someone on a
bike grabbed my camera out of the cart as I let the riders off. I hopped off the cart and sprinted after the bike. However, I was doing a special event at the time so I was dressed up and wearing dress shoes. Eventually, I caught up to him, dismounted him off the bike, and saved the camera. As I walked back, people eating dinner outside all started cheering. It was crazy!
What is the most challenging part about this awesome service?
It is definitely hard trying to get to everyone. We have become very popular so sometimes answering all the requests becomes every difficult. As we are an electric vehicle, sometimes service is interrupted due to low battery.
What kind of music do you play? Do you ever let rider take control of the AUX?
During the day, I put on Rebelution radio or Road Trip radio. It’s my favorite. That said, the rider experience is key, so if a customer wants the AUX, it’s all theirs.
What do you do during the shuttle off-season?
During the off season, I’m a teacher at Red Bank Catholic High School. I teach engineering courses, AP physics, and math. I also have a business that is involved in agriculture.
Would you allow some Relish dogs in your shuttle?
Of course, since it happens regularly. Relish is sometimes a stop on my way
If you could build your dream hot dog or Italian sausage, what would it consist of? And, most importantly, what would the name be?
My dream dog would be quite simple, but definitely delicious. Double dog, sauteed onions, mustard, and ketchup. The name would be Double Trouble.
If you could use only one condiment for the rest of your life what would it be?
That’s a tough question because I love a lot of mustard on hot dogs and even a little on hamburgers. But, in the end, ketchup is what I use the most.
Are you a hot dog person or hamburger person?
I don’t like to discriminate. I love both. As a quick snack, hot dogs definitely reign supreme.
Would you prefer a regular hot dog or a dessert dog?
I think I’m more of a regular hot dog type of person.
When you eat french fries, do you drizzle your condiments all over fries? Or do you just keep them on the side and dip?
I like to have it on the side, since I like to load my fries with ketchup.